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The former Macy’s building in Downtown Brooklyn is glowing once again, this time with vibrant fuchsia and purple lights filling the windows of the long-vacant storefront.
The installation, titled “In Every Transition, A Pattern,” was designed by Masary Studios and is part of a city-funded effort to reinvigorate commercial corridors. The project received one of 13 public realm grants totaling just over $1 million aimed at activating business districts across New York City.
For some residents, the transformation is a welcome change.
“I mean, I was excited cause I thought maybe Macy's coming back,” said Charles Ekpe, a local resident. “But in general, it brightens up this area because I feel like downtown Brooklyn feels like a very historic place. This is just a nice addition to it.”
City and business leaders say the installation is about more than aesthetics, it’s about driving foot traffic and supporting local commerce along Fulton Street.
“It’s so important to activate our street, Fulton Street, for visitors, for shoppers,” said Regina Myer, President of the Downtown Brooklyn Partnership.
“We want commercial districts in the city to be places that New Yorkers can enjoy that provide jobs, and where small businesses can shine,” added Dynishal Gross, Commissioner of Small Business Services.
Inspired by Downtown Brooklyn itself, the illuminated shapes pulse in rhythm with recorded neighborhood sounds, from conversations and buses to ambulances and music.
“Whether it be people talking busses and even ambulances, music -those sounds creates the rhythm of the lighting project,” Myer said.
Still, while the light display has added new life to the space, many residents are focused on what comes next for the high-profile property.
“I think what is on everyone's mind is what is going to be here,” said Lesley, a resident. “It's like we know something is coming. Everybody's just waiting.”
Plans for the site are still being developed. In the meantime, the Downtown Brooklyn Partnership is encouraging community members to share ideas about the building’s future.
“Part of what our Bid do is underage commercial district needs,” Gross said. “We encourage folks to hop on hop of the b 25 26, come check it out and imagine what you'd like to see in this space.”
The installation will remain on view through March 16, offering a temporary burst of color, and a glimpse of possibility for one of Downtown Brooklyn’s most prominent storefronts.